Marketing Strategy • Branding • Community Engagement
Marketing that builds trust, tells the right story, and moves people to act.
I'm Kristina Persall, a marketing strategist with an MS in Marketing, an MBA, and a communications foundation built around public relations, storytelling, and community connection.
Open to remote marketing and communications roles, as well as hybrid opportunities in Jacksonville, North Carolina.
“Out of the more than 130 capstone projects I have reviewed during my career as an educator, executive coach, and higher education administrator, Kristina’s work stands out as perhaps the single best submission I have ever evaluated.”Gary L. FretwellBoard President, Prescott Meals on WheelsAdjunct Faculty Member, Western Governors University Read the Full Recommendation →
How I Work
Strategy first. People always.
My work begins with understanding the people behind the audience: what they need, what they value, and what earns their trust.
From nonprofit campaigns and community engagement to healthcare marketing and brand communications, I bring structure, empathy, and creative clarity to every project.
Explore
See the work behind the strategy.
Portfolio
Explore marketing campaigns, brand work, visual projects, and strategic case studies.
Resume
Review experience, education, awards, professional highlights, and leadership-ready skills.
Professional Development
See how continuous learning strengthens my strategy, analytics, branding, and digital marketing work.
Core Strengths
Marketing leadership grounded in clear communication.
Brand Strategy
Positioning, messaging, visual consistency, and audience-centered storytelling.
Campaign Planning
Integrated marketing plans that connect goals, channels, content, timing, and outcomes.
Community Engagement
Outreach, partnerships, events, and nonprofit communication designed to build trust.
Creative Execution
Digital, print, website, presentation, and social media assets with polished brand alignment.
Let's Connect
Ready to build marketing that people remember?
Let's create something meaningful together.