Tools and platforms
Canva, Adobe Creative Suite, Google Analytics, Google Ads, Meta Business Suite, Mailchimp, Constant Contact, Microsoft 365, Google Workspace, WordPress, and CRM, email, and SMS platforms.
Résumé
Strategy, communication, engagement, and training.
I bring more than seven years of experience building campaigns, content, training, and community initiatives across nonprofit, wellness, real estate, automotive, and retail organizations.
10X+Growth in average Facebook reach per post in about 60 days
90%Faster flyer production
150%Vehicle merchandising output growth within three months
$362KRecord revenue month while leading store operations
Professional Experience
Roles across healthcare, associations, automotive, and retail.
Freelance Marketing and Strategy Consultant
- Develop campaign strategies, branding proposals, and marketing plans that turn business goals into positioning, messaging, channel, content, and implementation recommendations.
- Conduct audience, competitor, market, and industry research and translate findings into client-ready proposals, presentations, messaging frameworks, and campaign calendars.
- Advise on brand positioning, digital content, community engagement, events, and practical next steps clients can implement with available resources.
Marketing and Events Manager
- Managed marketing, communications, events, and community engagement across multiple North Carolina markets, doubling event activity within eight months and increasing community partnerships 30 percent.
- Created multichannel campaigns and educational content across social media, email, SMS, graphics, photography, promotions, partnerships, and events.
- Coordinated staff, vendors, inventory, and logistics.
Director of Communications
- Grew average Facebook engagement from 2 to 67 interactions per post within 60 days, based on available performance records.
- Researched housing indicators, including sales, vacancy rates, median home values, and mortgage rates, then turned findings into reports and educational content.
- Produced newsletters, event promotions, member communications, graphics, and public information.
Marketing Coordinator
- Improved project delivery efficiency 20 percent while coordinating multiple marketing assignments and deadlines.
- Designed brochures, social content, and website assets that supported a 25 percent increase in online engagement.
- Provided accounts receivable and sales order coverage with 99 percent data accuracy and 100 percent sales order accuracy during leadership absences.
Store Manager
- Coordinated promotions, customer engagement, sales planning, and merchandising across 26 vendors.
- Directed seasonal merchandising, ordering, production, and special services, increasing seasonal sales 30 percent.
- Recruited, trained, scheduled, and coached employees while maintaining 98 percent customer satisfaction.
Digital Marketing Specialist
- Increased vehicle merchandising output about 150 percent within three months by streamlining the process across five dealerships.
- Helped launch the internal digital marketing department and earned a promotion to a leadership role within the first month.
- Coordinated photography, copywriting, website merchandising, campaign assets, event advertising, signage, and branded materials across teams.
Volunteer Leadership
Okinawa Stray Pet Rescue
Director of Social Media and Events
- Developed targeted social campaigns that increased website reach 50 percent and expanded awareness, volunteer support, and adoption interest.
- Facilitated more than 100 meetings between animals and prospective adopters and helped maintain a 90 percent placement success rate.
Selected Project and Recognition
Prescott Meals on Wheels integrated campaign
For my 2026 WGU graduate capstone, I developed a comprehensive integrated campaign covering research, personas, SWOT analysis, positioning, messaging, budget, KPIs, donor engagement, volunteer recruitment, public relations, email, social media, events, and community outreach.
Client leadership praised the project’s rigor, clarity, visual quality, and operational understanding. WGU selected the work for a university video feature. Proposed KPIs remain clearly labeled as part of the measurement plan.
Tools and Training
Platforms, credentials, and applied study.
Selected credentials
Google Digital Marketing and E-commerce Professional Certificate, UC Davis SEO Specialization, Market Research Specialization, E-Marketing Specialization, Introduction to AI, and more than 25 additional credentials.
Education and Recognition
Graduate marketing and business study built on communications.
Master of Science in Marketing
Western Governors University, June 2026
WGU Excellence Awards: Marketing Experiential Capstone and Strategic Decision Making.
Master of Business Administration
Western Governors University, April 2022
Bachelor of Arts in Communications
Public Relations concentration, Southern New Hampshire University, 2020, GPA 3.89, Summa Cum Laude
Graduate campaign recognition
WGU Excellence Awards and a university video feature invitation for graduate marketing work.
Recommendation
“Kristina possesses a rare combination of leadership, operational discipline, creativity, strategic marketing knowledge, analytical thinking, and genuine integrity.”
Timothy CrabbFormer Director of Marketing and Sales, Gerald Jones Auto Group
Review the complete résumé.
The public PDF matches the contact details, roles, dates, education, and verified results shown on this site.